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Mervyn Pilley, Chief Executive Officer of the National Society of Allied & Independent Funeral Directors, recently expressed his concern over an apparent mystery shopping exercise being carried out on independent funeral directors in the South East of England by members of staff of a major funeral organisation.

"Whilst competition will always be around in the marketplace we feel that some methods of seeking information about our members are underhand and could be described as devious. In our opinion this only reinforces the fact that the major groups and organisations are after the market shares of the independents. Mystery shoppers pretending to be bereaved relatives are taking up the precious time of funeral directors that could be being used to serve the genuinely bereaved."

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