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Based on many examples around the UK SAIF is aware that there is some aggressive price undercutting going on in the area of Funeral Directors professional fees. Whilst such price cutting is regarded by some as normal business practice SAIF would urge members of the public to be certain that when they obtain a quote they are in fact obtaining a ‘like for like’ quote. It has generally been common for companies seeking to undercut the fees of independent funeral directors to seek to make up the difference in profit through adding higher mark ups on extras such as coffins.

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